On-demand webinar
Smarter Marketing in 10: Barracuda Walk Through
As AI changes how users discover content online, Barracuda gives marketing teams visibility into the signals traditional analytics are missing. Learn how marketers are using Barracuda to uncover coverage gaps, track demand changes, and better understand non-human traffic.
You’ll learn:
- The hidden impact of bot traffic on reporting accuracy.
- Why traditional analytics are becoming harder to trust.
- Key areas marketers should investigate across organic performance.
The Reality of Modern Marketing
1.5B+
AI prompts are submitted every day.
51%
of all website traffic is now estimated to be generated by bots rather than humans.
63%
of marketers say generating traffic and leads is their biggest marketing challenge.
3x
faster decision-making is possible when marketing teams have connected, real-time reporting.
Key Barracuda Modules
- AI Search Analysis: Track visibility across AI-generated search experiences.
- Fan-Out Queries: Discover related topics, questions, and intent paths.
- Page Optimization: Identify what pages need performance improvements.
- Competitor Monitoring: Monitor competitor visibility and strategy changes.
- Paid Spend Analysis: Surface inefficiencies and wasted budget opportunities.
thought leaders
Your Speaker Lineup
Kimberly Anderson-Mutch
Director of Content
As Director of Content at Go Fish Digital, Kimberly Anderson-Mutch leads the development of integrated marketing programs designed to drive growth across B2B and enterprise audiences. Her work centers on unifying content, search, PR, and paid strategies into cohesive go-to-market initiatives that improve lead quality.
Calvin Nichols
SVP of Product Development
Calvin Nichols is SVP of Product Development at Go Fish Digital, where he leads the development of Barracuda and its AI-driven capabilities. He focuses on building custom modules and tools that translate complex data and AI systems into practical applications, often developing bespoke solutions for enterprise brands on rapid timelines.
Watch the Session
In just ten minutes, see how teams move from scattered AI usage to a structured, scalable approach and walk away with practical ways to turn experimentation into real impact.