From Market Entry to Market Demand: How Go Fish Launched Teravalis

The Grand Opening campaign hit in Q4, when buyer demand drops and media costs spike across the Phoenix market.

• Competition increased on branded terms, reducing visibility during peak periods.
• Non-brand costs increased as more builders entered the market.
• Multiple builders and product lines made messaging harder to unify.
• Privacy shifts limited targeting, increasing reliance on first-party data.

The outcome? A major launch at the hardest possible time to capture attention and convert demand.

Go Fish built a fully integrated, omnichannel plan designed to move audiences from awareness to action. Every channel worked toward one goal: turning visibility into attendance.

We started by establishing broad reach through out-of-home, connected TV, and display to quickly build recognition across the Phoenix market. At the same time, paid search, paid social, and native placements captured high-intent buyers actively researching new construction homes.

As signals came in, we refined targeting using first-party data from site activity, RSVPs, and CRM inputs to improve efficiency and sharpen audience focus.

In the final month before launch, the strategy intensified. Spend, visibility, and frequency increased across channels to create momentum leading directly into the Grand Opening.

This wasn’t a collection of campaigns. It was one system designed to convert.

• Delivered sustained visibility across paid, owned, and earned channels throughout 2025.
• Scaled to 110M+ impressions in the final month leading up to launch.
• Integrated Zillow and Realtor placements to capture in-market buyers.
• Optimized RSVP flows and landing pages to reduce friction.
• Used first-party data to refine targeting as platform signals tightened.
• Aligned messaging across builders, products, and audience segments.